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Business operations

Fodelia’s aim is to be the most exciting innovator in the food industry, a partner that makes everyday life easier, offering tasty and wholesome food that is produced locally and responsibly. 

Fodelia has two reportable business segments: Feelia, a ready-meal manufacturer focusing on the foodservice market, and Oikia, which specialises in snack products.

In addition, our Group includes our joint venture, Fodbar, which offers a cost-effective solution for the outsourcing of comprehensive food services.

Feelia

Feelia Oy is a ready-meal manufacturer founded in 2007, whose products – made from Finnish ingredients – retain their flavour and nutritional value. Prepared under vacuum using patented autoclave technology, the meals are of high quality, have a long shelf life and take up minimal storage space. All Feelia products are manufactured at the company’s own factory in Pyhäntä. Feelia is led by Managing Director Riikka Wulff.

Feelia’s product portfolio includes a wide and varied range of ready-made soups, stews, snacks, sauces and casseroles. Feelia also has a range of over 30 products for special dietary requirements.

Feelia focuses on the foodservice market. Feelia’s food is enjoyed in places such as schools, care homes, canteens and staff restaurants, transport hubs and food counters in shops. Feelia’s customers include local authorities, care providers, restaurants, chain stores and wholesalers. The long shelf life of its products helps customers reduce food waste.

Feelia’s product development is strongly customer-focused and its production is cost-effective. Over 80 per cent of the company’s products are made in Finland. Domestic raw materials are used whenever possible. In fact, the majority of vegetables and root vegetables come from within a two-hour’s drive of the factory.

Delimax

Delimax, which operates as part of Feelia, is a juice brand whose range includes various juice concentrates as well as fruit and berry purées for the foodservice market. The product range also includes juice vending machines.

The brand’s competitive advantages are speed and agility, as well as the ability to meet customers’ needs even on tight deadlines. Delimax’s high profitability is based on its customer-facing operations and its efficient in-house production, which also enables the manufacture of smaller production batches. In addition, the brand has long-standing and reliable suppliers of raw materials, consumables and equipment, as well as subcontractors.

Production at Marjavasu Oy, which previously manufactured Delimax-branded products, was transferred to Feelia’s factory in Pyhäntä in autumn 2024, and the company was officially merged into Feelia on 31 December 2024.

Oikia

Oikia focuses on the snacks business, supplying the retail sector with both its own Oikia-branded products and private label solutions. Founded in 2001 in northern Finland, Oikia produces high-quality potato crisps, corn crisps and oat snacks from Finnish raw materials for both the domestic and export markets. The business area is headed by Managing Director Riikka Wulff.

Fodbar

Fodbar Oy is a joint venture between Fodelia and Bravedo, established in 2020, which offers municipalities, cities and private companies a hassle-free and cost-effective solution for outsourcing comprehensive food services.

The Fodbar concept combines the expertise of Feelia and Barona HoReCa, a member of the Bravedo Group: Feelia, a ready-meal manufacturer, is responsible for producing vacuum-cooked products of consistent quality with a diverse range of nutritional content, and brings with it expertise in the foodservice market and food products. As a nationwide operator, Barona HoReCa, in turn, is responsible for staffing services and ensures the availability and skills of staff, as well as cost-effective and efficient staffing processes.